Instead, users need to change subscription settings in the app or on the website. Some senders do not allow unsubscribing from automated messages directly in the email. ![]() This should put an end to manipulations, such as hiding the unsubscribe link by making it the same color as the background of the page or requiring a lengthy survey to opt out of subscriptions. According to the new rules, senders have a limited time to process unsubscribe requests, namely, only two days. Providers believe that users should not be forced to fill out tricky forms, log in to websites, or perform other unnecessary actions if they simply do not want to receive emails. Google and Yahoo require all senders to provide the option to unsubscribe in one step. Our free SMTP server gives you up to 12,000 emails per month and 24/7 customer service - try it out now! You can use SendPulse’s API and SMTP relay to send timely confirmation emails, shipping notifications, password resets, and more, and be sure that your emails get delivered to the inbox fast and reliably. When the recipient receives an email, they can optionally check the signature to verify that it is not a spoofed email. DKIM works by using a digital signature added to the email header. Sender authentication (DomainKeys Identified Mail, DKIM) is a technology that allows the sender to prove that they own the domain from which the email is sent. Companies need to send campaigns from a dedicated domain they control to appear trustworthy and improve brand recognition. You probably already know that sending bulk email campaigns from a free domain is not the best idea. However, let’s take a closer look at the changes. Most responsible senders already adhere to these rules. The good news is that email providers have not introduced anything marketers haven’t heard of before. Send up to 15,000 targeted emails to 500 subscribers for free every month.ĭetailed overview of the new requirements from Gmail and Yahoo You don’t need technical skills or HTML knowledge to set up your campaigns - there are over 100 ready-made templates you can customize using our drag-and-drop builder. The only change is that starting from February 2024, the “unofficial email etiquette” will become the new norm for everyone.Ĭreate and send different types of emails with SendPulse Similar recommendations have been voiced by email providers and email marketing experts many times. Senders transmitting more than 5,000 messages per day are required to additionally configure the DMARC authentication protocol and align their sending domain with their SPF or DKIM domain. all senders should maintain their spam complaints below 0.3%.all senders should let recipients unsubscribe in one click.all senders must authenticate their sending domain.Here is a quick overview of the new requirements: ![]() Yahoo doesn’t explicitly state who qualifies as a bulk sender, but it’s safe to assume that the thresholds are similar to those of Google.Ĭonsidering that these changes were introduced by the biggest players on the market, it can be seen as a new industry standard for email security, which other providers will likely adopt sooner or later. Some of these standards only apply to companies sending more than 5,000 messages daily to Gmail accounts, while others are mandatory for everyone. These changes involve stricter requirements for authentication, spam prevention, and unsubscribe processes.ģ6% of messages marked as spam are marketing newsletters source: Mailmodo Therefore, in the fall of 2023, Google and Yahoo officially established new requirements for bulk email senders in an attempt to make users’ inboxes cleaner and safer. This is a huge problem both for email providers and email users.īesides being a security threat, spam also wastes valuable resources and undermines user trust. In total, over 48% of emails sent in 2022 were spam. Unofficial email etiquette has become non-negotiableĪccording to the IT support company AAG, approximately 3.4 billion spam messages are sent worldwide daily. Make sure your team is up to date with the new changes.How to ensure compliance with the new rules from Gmail and Yahoo.Detailed overview of the new requirements from Gmail and Yahoo.Unofficial email etiquette has become non-negotiable.
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